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Ehmer Kirmani is the CEO of Media Idee. His vision to make media idée indispensable to the industry by increasing high value offering to his clients, leveraging brand based “experiential” opportunities and developing integrated communication that can anchor a product’s offerings across all media channels. He was the pioneer in the Branded Entertainment space and has many firsts on his resume such as brand building imagery through creating visual identities and brand equities and producing Trans-media content whereby communication on TV Commercials is developed further by Reality TV shows and on-ground Activations. Currently his interest lies in understanding the oncoming “convergence” between traditional media and new media and is positioning his company to take advantage of this “communications revolution” and the digital marketing space. Before taking up this mantle, Ehmer was the Group Account Director in agencies such as GreyWorldwide- Blazon, GreyWorldwide Prestige and also a founder director of ‘The Brand Partnership’. His 20 plus years of expertise and international experience in producing commercials, short films, branded entertainment content, on-ground activations, interactive content and documentaries for multinational and local clients such as Toyota, Mobilink, ICI, P&G, Nestle, Coca Cola, 3M, Roche, Bayer, Novartis, Sandoz, LU Biscuits, Mayfairs, Pak American Fertilizers, Berger, Habib oil, Capri, Kolson, Tullo, Shezan, Tapal, Ulker, Patel Foods, National Foods, Lakson Tobacco gives him a unique outlook towards communicating your brand effectively integrated across all media.
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